A strategy old as time. Implement a weak "foot in the door" measure that pushes people towards incompliance, use the incompliance to justify implementing the strong "break the door and your nose along with it" measure.

Companies can benefit from it but this type of control in some form or another has been the go-to for the state since forever. It just recently became feasible to do it so comprehensively otherwise they would have done it ages ago.