Listen to each person who says he wants a small phone. Is he the kind of person who would even buy the smaller phone if it got released, rather than holding onto an old working phone? Is he also going to spend more money on apps, AirPods, etc, maybe a iPad too? Sometimes yeah, usually not. I'm in that group, I understand why Apple doesn't cater to me.

Also don't think anyone makes buying decisions based on these reviews. It's more entertainment than anything else.