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SwellJoe an hour ago

Casio has been leaving a lot of money on the table in terms of nostalgia products. There's been a low rumble of demand for the Casio CZ series of synthesizers for a decade or more, and a bunch of non-Casio companies have cashed in on it (Behringer makes CZ-1 Mini, Arturia has CZ V, several other phase distortion synths exist). It's incredibly cheap to replicate, a simple early digital synthesis algorithm that'll run on anything; Korg has been making ARM-based emulation synths (basically a Raspberry Pi-like SoC in a keyboard form factor with some knobs) for a decade or more and I have to assume their margins are very comfortable since most of the guts are off-the-shelf low-cost parts rather than custom chips.

But, I guess their watches were always a bigger business than the synths.

karlgkk 34 minutes ago | parent [-]

the watches are a high end fast fashion brand in japan. it seems to be very lucrative

ChrisMarshallNY 7 minutes ago | parent [-]

I have a couple of Oceanus brand watches that I got in Japan. They are fairly un-cheap.

However, in Japan, their G-Shock brand (kind of lower cost, in the US), can get even more expensive than Oceanus.