Same happened at the start of the cloud era; everyone created a YT competitor, Twitter clones, MySpace clones, a cloud platform to host on (though it was just a wrapper around AWS like wrappers we see around OpenAI [looking at you Heroku])

Big tech emails leaked during a trial over a decade ago; C-level types agreed they need not truly compete and see each other as one big company.

Screen based filter bubble living has kept the digital generation ignorant; it's all built on the same physical principles. No point pretending, at their level, they're doing anything truly different

Mirror neurons are a helluva drug: https://en.wikipedia.org/wiki/Mirror_neuron

Society evolves slowly as generational churn is not fast