> You might not believe them, but that’s what the words are supposed to mean.

It's corporate bullshit not because I don't believe they can grow the pie, but because that's not their motivation.

In fact, a nice formula for coming up with your corporate mission statement would be:

1. Ignore your company's ground-truth financial incentives

2. Find a positive 2nd order effect E (or a plausible one) that you don't really care about, but maybe you genuinely think is nice

3. Claim your "passion for E" is what drove you to start your company, and keeps you working, because, of course, all great companies must have a "deeper purpose"