I do wonder about intent. Meta has spent 20 years paying its engineers and others vast amounts of money to Increase Engagement, and punishes those who fail to find ways to do so (over the past few years, by firing them). And it's worked! Engagement has increased greatly over the years, Meta survived the effective end of Old social media (you know, the stuff from your friends) and thrives in the new world of infinite content. Was the intent to _addict_ people? It doesn't have to be, to create a system people have become addicted to. Even if the harm is not intended, does that mean it cannot be regulated? Surely not! Let's ban infinite scroll for a start. The question of whether to punish Meta is quite separate from the question of how to reduce the harms of its products.

There was a moment in time when Instagram use to show this disclaimer "You're all caught up with the posts". You could still scroll below that and it would show you algorithmic content as it always have if you choose to view it. However I don't see this feature anymore and it's gotten worse with pure infinite slop. I really appreciated that cause every time I opened the app, saw that disclaimer I would instantly close it and go about doing other things. I wish they just kept simple stuff like that around but I guess that doesn't help their metrics.

The distinction between punishment and prevention seems important here. Meta's intent might matter when deciding liability or penalties, but if a design pattern is demonstrably harmful, "we only wanted more engagement" isn't much of an argument against regulating it

I agree. Our policy going forward needs to be as precise as a scalpel.

have worked in analytics for a while. Engagement is a very broad category. Not all engagement metrics are toxic. For example, daily active users is healthy for a business to measure and is engagement. Commenting on Hackernews is engagement. Meta also has a wide range of engagement metrics - not all of which are problematic