> The ruling stated that the supermarket chain founded in 1970 "cannot reasonably trademark the name of a country that has been around since the 9th century"

amazing

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LadyCailin 3 hours ago | parent [-]

So does this mean I can start a supermarket chain named Iceland, and that’s fine?

	▲	afavour 3 hours ago \| parent [-]
		Not in the UK. This was an EU ruling. In the EU you could theoretically open your own store named Iceland but you’d have to be careful about doing absolutely anything that might be intepreted as impersonating the existing store.