I mean, sure, I agree it would be ideal if BIOS updates literally couldn’t fail - I meant to ask what they could have done to resolve this situation now.

But yes, lack of an USB bios recovery path is a pretty terrible design fault, and I’m surprised that they haven’t improved this by now.

ah, you mean after the accident. Well for starter I would acknowledge the issue (thing that according to the liked thread did not happen, maybe it did not affect enough customers?). Then they should either provide an official recovery guide instead of letting customers figure it out themself on the forum (I can see various pictures of people hooking clips to the flash chip and wondering want to flash exactly), or repair it pro-bono since it's a job that probably take ~10 mins for affected customer and it's an issue caused by a design flaw.