It's not really a "Well, OK?" situation.

The local supermarket chain near me has more or less done away with normal low prices on the shelves. If you want anything resembling a deal, you get to deal with their shit-tier quality app plus other friction inducting time wasting crap like "clipping" digital coupons. Plus opting in to all the associated tracking the app does in order to use it.

They effective raised prices 10-20% for the entire store and then the only way to get a deal is use the app. This is only currently slight hyperbole - every month it rolls out more and more in this direction.

This way they can tell regulators "we only give discounts in a discriminatory manner! We don't raise prices!" when the time comes.

With any luck a judge will see right through that unmitigated bullshit, but I'm not going to hold my breath.

[delayed]