You're right that I jumped to a conclusion, and it's possible I'm wrong.

One thing that is structurally certain though: Amazon and other major corporations have almost unlimited time and direct incentives to find reasons to justify this point of view, while the people whose interests are being potentially being harmed (all Amazon customers) don't have much concentrated resources or focused, actionable incentives at the individual actor level to put together the counter case. I think it's incredibly important keep this asymmetry in mind before dismissing a take like Godin's in favor of Amazon friendly talking points.

I appreciate your response and perspective, and I apologize that my reply had been more snarky than it needed to be.

I'm not here just to defend Amazon, it has it's issues, but it has also provided a lot of value to it's customers, all things considered (building out the largest most efficient supply/distribution chain ever, increasing convenience, reducing cost, and giving access to wide range of product choices). I just think it's important to take full stock of what the benefits are as well as to understand if harms are actually harms or just assumed harms. Basically, just to understand what the tradeoffs are, and that there's likely something positive to be found. I try to apply this thinking to more than just Amazon- like I said, I'm not here just to defend it.

Thanks again for the levelheaded response, I'll leave this feeling like I understand the point you were making better.