Why, it seems like the supply is limited by the ability to provide, and the demand is limited by market alienation.

They raise their prices too high, a lot of customers will still buy but be unhappy about it, it's burning goodwill for money. If they drop their prices too low they have overwhelming demand.

They could be making money hand over fist for all we know. We don't really know how much compute is being used, nor how much it cost them.