Amazon and a lot of other big companies feel like the corporate embodiment of the "This job would be great if it wasn't for the fucking customers" line from Clerks. We are not valued customers whose business forms the foundation of their success. We are obstacles that sit between them and the money in our bank accounts. They'd prefer to cut us out of the equation entirely, but failing that, they will do whatever it takes to overcome. The fact that they don't actually want us in the equation oozes through every bit of the process.