> Fair, but how easy is it to in that case mistakenly read it like that?

I had no trouble parsing it, but then again, I'm used to people whining about how they're getting screwed because their employer made so $1M/employee but they're not getting paid $1M.

Otherwise - yeah, I was not impressed with the article. Ads are acting just like ads always have. There is nothing special he could point out about Amazon's ads.