Its hard to pin down specifically. As a general rule: When I land on the homepage of the TikTok shop, without touching my screen I _generally_ see something that I am interested in buying. Its like it predicts what I am there to search for, and its quite accurate.

On the Amazon homepage that has never happened. It usually just shows some banner ad for prime day, new amazon tv show/movie, then maybe 4 little thumbnails of the last product I searched for or whatever. I have to initiate the shopping experience, I have to pique my own purchasing interest.