Is this not the direct result of consumers being too lazy to price match and price discover? Amazon still has the ability to sort price: low to high. You also still have the ability to ask your friends and family what air fryer they purchased. If the average consumer just implicitly trusts Amazon such that they buy whatever shows up first, that’s not Amazon’s fault, that’s the consumer’s fault.

I am worried that we have become so bubble wrapped that even our shopping will need to be done by regulators.