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nemomarx 5 hours ago

It really irks me that it still can't get the contrastive clauses right. "it's not about adding (more features), it's about (more features, but with a different emphasis)" is so empty of meaning. how do people copy edit this and not notice?

jerf 20 minutes ago | parent | next [-]

The sloppiness in the AI comes from the human sloppiness on this topic. This seems like a variant of what I've seen called the "fake because", which is the idea that people don't generally analyze whether or not a given reason actually makes sense. For example, the common advertising "You need to buy this beer because it'll get you the girls". It is obvious to conscious examination by pretty much everyone that this is obviously false... the problem is getting it up to that conscious examination in the first place.

I've also noticed several times the deployment of "It's not about the X, {because} it's actually about the Y" where the connection between the X and the Y has no real logic in it upon examination. That can often be translated to "I want to change the topic to Y" without much loss. I think this is one of the primary ways that AI writing can be really exhausting to work through logically and it gets people who are for whatever reason thinking sloppily, including just the sheer exhaustion of the amount of thinking navigating the modern world takes even for someone who nominally understands how to penetrate this sort of sloppy thinking, into so much trouble when they just trust the torrent of words going by. AIs can very easily hallucinate "fake becauses" at a rate no human could possibly keep up with.

garlic_enjoyer 4 hours ago | parent | prev | next [-]

I agree that it's marketing mumbo jumbo, but it's saying "we haven't added more features because more is better, we added them because they actually improve the longevity of the product."

If anything, that sentence tells me that they are insecure of their features being perceived as bullshit.

nemomarx 3 hours ago | parent | next [-]

It's phrased poorly for that point, though. "Unlike the competition, we aren't just adding these features to pad out a spec sheet. Each change we've made for the plus model this year will pay off in improved lifespan and better functionality for you."

Or something in that vein. Like this isn't very hard to write?

mschild an hour ago | parent | prev [-]

12 GB RAM instead of 8 and Snapdragon 7s Gen4 vs Gen3.

For an MSRP increase from 599€ to 649€ that seems like a decent deal to me.

Lord-Jobo 4 hours ago | parent | prev | next [-]

The root problem is that all marketing copy is like this, generated by meat sacks or weight arrays. It’s all borderline nonsense.

lotsofpulp 5 hours ago | parent | prev | next [-]

>how do people copy edit this and not notice?

I would assume they don’t, and they assume many people aren’t reading it either. Which includes me, even before LLMs came out. I would always skip the marketing and jump to tech specs and pictures/video.

nemomarx 5 hours ago | parent | next [-]

Why have the marketing blurbs at all then? it's just throwing away tokens if most people don't read it.

monegator 4 hours ago | parent | next [-]

SEO, basically. Same as before

dcow 5 hours ago | parent | prev | next [-]

$0.10 for a marketing blurb isn’t exactly throwing away tokens, and if it conforms to society’s expectations then probably worth the spend.

braiamp 5 hours ago | parent | prev [-]

Because you need to show something that executives can parse and people that only want to eat slop writing to read. People literally took marketing material as gospel before. They still do now.

jijijijij 4 hours ago | parent | prev [-]

Nice try, but it's generated slop all the way down, Mr. Feynman.

The tech specs aren't safe either. Last year the official Google Store had some laughable AI translations in the specs for their Pixel phones. Eg. "Rear video" was translated to "Rückansicht" ("Rear view"). That nonsensical translation for an audience of 80 million persisted for months. In 2025 blessed vibe-translation of formerly reputable sites really stood out to me.

Nobody gives a fuck about anything anymore.

fwip 4 hours ago | parent | prev | next [-]

Right? As opposed to all those unintentional improvements they usually put in their products.

4 hours ago | parent | prev | next [-]
[deleted]
reaperducer 5 hours ago | parent | prev | next [-]

how do people copy edit this and not notice?

If they wanted to pay trained copy editors, they wouldn't use A.I.

copperx 4 hours ago | parent [-]

Where do copy editors train?

shagie 2 hours ago | parent | next [-]

(to the sibling comment's point)

Professional Editor and Proofreading Course - https://careertraining.uwp.edu/training-programs/professiona...

> Professional editing is both an art and a discipline of diagnosing what a text needs and applying the right level of editorial intervention without flattening voice or intent. This skillset requires language mastery, analysis, and workflow efficiency that many aspiring editors lack. This editing and proofreading course closes that gap by treating editing as a structured profession with repeatable methods. You will discover editing style systems to help you perfect your skillset, while covering specialized domains, ethical considerations, tools and technology, as well as business operations that will help you succeed in your career as a professional editor.

> You will progress through 10 sequential modules and build real-world editor workflows, such as style sheets, author queries, consistency systems, and professional deliverables. You will also strengthen your editorial judgment across various genres and contexts. This online proofreading training program culminates in a capstone editing project that produces industry-standard artifacts, including a marked-up manuscript, editorial letter, style sheet, author queries, and reflective analysis, that will help you demonstrate your competence to prospective employers and clients.

---

https://www.uww.edu/cls/academics/professional-writing-publi...

https://uww-public.courseleaf.com/undergraduate/letters-scie...

    PWP 330   COPYEDITING   3 Units
    Apply and further develop skills needed to work with authors and prepare a manuscript for publication. Focus is on the procedures of editing a manuscript, particularly editing for correctness and style, following the conventions of The Chicago Manual of Style.
    PREREQ: (PWP 230 AND PWP 310) OR INSTRUCTOR CONSENT
SiempreViernes 4 hours ago | parent | prev [-]

At communication school, there are degrees and stuff.

yieldcrv 4 hours ago | parent | prev [-]

it sounds profound to the person that generated it

level 1 AI psychosis, really mild symptoms

abakker 4 hours ago | parent [-]

IMO it all comes down to the desire to have too my "copy" without enough to say. the people who generate it don't value their own output enough to try, which is a great way of intuiting that they have had the requirement to create copy delegated to them without them expecting that copy to be useful in any way.

In other words, "doneness" is the metric of quality for most of this stuff.