Luxottica, the owners of Ray-Ban since 1999, realized after they survived the expose on their blatant monopolistic price gouging that none of this sticks. People just see something they recognize and go with it.

Counterpoint: Burberry.

Early 2000s, for variety of reasons, their iconic check pattern got associated with cheapness and violence.

Being expensive means your more exclusive. Being creepy, I don't see that helping.