Scale is different though. Tapping a phone isn't new, tapping _all phones_ is different. Altering a photo to change what it appears to depict isn't new, being able to do it in a few seconds and for free is different. So sure, propaganda isn't new, but being able to pump out an organization's worth of credible-looking content for cheap absolutely is.

"Quantity is/has a quality all of/on its own."