I dunno. There is a lot of valid and interesting criticism to write about digital marketing. Lots of people have attempted to study the efficacy of digital advertising, and I'd love to see a deep dive into the "MarTech" ecosystem and how shady much of it is. Anyone who has had to work on the go-to-market side of a company knows the general feeling of frustration the author is experiencing.

But this post reads like an aspiring "thought leader" posting a hot take to LinkedIn. It feels like lazy pandering to the "dumb marketers don't math good" crowd.

Here's the same author with a post titled "Marketing and The Modern Data Stack" where he gets very excited about the marketing automation and big data, kicking off the piece with line "There is a huge transformation happening in the data space." and really sells the data-driven future with "In short, you need data, lots of it and it needs to be tightly integrated across the entire customer lifecycle.": https://www.jacquescorbytuech.com/writing/marketing-modern-d...