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hackthemack 3 hours ago

This has been known a long time. Freakanomics did a two part podcast on does advertising actually work. It is long but well worth a listen if you want to hear some science about advertising.

https://freakonomics.com/podcast/does-advertising-actually-w...

The second part goes into internet advertising.

https://freakonomics.com/podcast/does-advertising-actually-w...

There are transcripts of the episodes on the page if you want to read instead of listen.

antonvs 2 hours ago | parent [-]

> This has been known a long time.

This article predates that first Freakonomics episode by 11 days.

hackthemack 2 hours ago | parent [-]

The Freakonomics podcast goes into events that happened before 2020. It mentions the following article, for example.

https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...