| ▲ | gpm an hour ago | |||||||
Nothing on page 1 of the faq supports any of the assertions in your comment. | ||||||||
| ▲ | Despegar an hour ago | parent [-] | |||||||
>Apple only gives third-party app publishers access to the IDFA if they have obtained user consent through a dedicated consent prompt that is largely predefined by Apple – the so-called ATT prompt. If the user refuses to give consent in this prompt, the app publisher does not gain access to the IDFA. According to the Bundeskartellamt’s investigation, there are no other technical options available to app publishers that are equally suitable for exchanging data across companies. In contrast, Apple’s own personalised advertising is subject to different conditions. Apple itself does not use the IDFA and cross-company data combination, but draws on user data from its own ecosystem – a wealth of data that is not available, in particular, to the large number of smaller app publishers. This is why Apple is not subject to the requirement of displaying an ATT prompt. Insofar as Apple requests consent to its own processing of user data for advertising purposes, the company uses a different consent prompt – the so-called PA prompt (“Personalized Ads prompt”). The design of the PA prompt differs from that of the ATT prompt for third-party app publishers. | ||||||||
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