Changing the operating model can be surprisingly tough for an established business. Imagine the outcry if they started charging per git push, for example.

Clearly, something needs to change. But if they're not careful they might provoke a reaction from their existing userbase that's even more negative that the response to these outages.

> can be tough

Of course it can - everything is tough at that scale, but their parent company has billions in profit. They've had a year to come up with a plan/fix and have failed miserably.