| ▲ | jshier an hour ago | ||||||||||||||||
Title doesn't match the article, which is currently "Apple changes its rules for personalised advertising in apps". Apple gave itself better dialogs for the permission prompts, which they will now equalize (perhaps just in the EU?) with the prompts they use for their own apps. My understanding of ATTF is that first-party tracking needed no disclosure other than the information declared in the app's App Store privacy section about the information gathered. If you made a suite of 20 apps, you could track usage across all of them without issue, as long as you didn't also share that info with a third party. | |||||||||||||||||
| ▲ | concinds 8 minutes ago | parent | next [-] | ||||||||||||||||
> Title doesn't match the article, which is currently "Apple changes its rules for personalised advertising in apps". The guy who made-up this incorrect title is an SEO marketer, who I'm sure has good-faith concerns about "competition", lmfao. "Apple doesn't follow the rules it imposes on others" has never been the claim by any of these regulators (French[0], Italian[1], now German), yet everyone believes it thank to this impressive yearslong astroturfing campaign by the ad industry. The real argument was whether Apple was allowed to materially harm the interests of the ad industry. Well, great, now they've won. Will regulators take up the mantle which is rightfully theirs, and which they've now taken away from Apple? Somehow I doubt it. [0]: The French ruling, for example, was that ATT was "neither necessary nor proportionate" from a privacy standpoint and disadvantaged small publishers. [1]: The Italian ruling was that ATT "harm the interests of Apple’s commercial partners", and secondarily is "disproportionate to the [...] stated data protection objectives". | |||||||||||||||||
| ▲ | Despegar 44 minutes ago | parent | prev [-] | ||||||||||||||||
Apple didn't give itself better dialogs. It never did third-party tracking across across apps or websites so the ATT prompt would never apply to their apps. It also voluntarily showed a dialog explicitly asking you to opt into personalized advertising. Facebook doesn't show anything similar when you use Instagram or the Facebook app, because that would be undoubtedly bad for business. The German regulator settled because the facts are simply on Apple's side. Apple settled because at the end of the day it's no skin off their back if the EU now wants to weaken privacy protections to benefit ad-tech. EDIT: You can downvote me all you like, but it's right there on page 1 of the FAQ from the regulator. https://www.bundeskartellamt.de/SharedDocs/Publikation/EN/Pr... | |||||||||||||||||
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