I don't understand what you're trying to say here. If I sell a car that doesn't start half of the time, I can just say "well people pay more for cars that always work, you chose to spend less so you got what you deserved"?

For used vehicles, we already have that in practice; when you sell a vehicle “as is,” that’s putting a buyer on notice that that they’re going to bear the risk of future failure.

Similarly, when you buy a cooler at Wal-Mart for $25, you know it’s not going to perform the same as a $250 Yeti model.

They're saying the software that makes the car start was more expensive than the software that allows you to play music in the car.