I'm surprised OpenRouter went for 7B, while fal.ai just raised at $8b, despite fal having far less traffic (semrush reports ~5x more traffic to openrouter). They seem like very parallel businesses, just with focuses on different models (creative models vs LLMs).

LLMs have zero margin.

Media models have crazy margin.

Have you seen FAL's pricing? It's absurdly marked up. 50% or more.