There are multiple standarss for better advertisements[1][2] and AdBlock Plus introduced "acceptable ads" whitelisting if your ad meets one of the criteria.[3] Consumers do not want this and this "acceptable ads" policy is what caused the shift from AdBlock Plus to uBlock Origin.

I'd rather the government sponsor a roundtable between advertisers/browser manufacturers to discuss coming up with a legally protected "acceptable ads" programme to be enforced by default without causing antitrust problems.

[1] https://www.betterads.org/standards/

[2] https://www.acceptableadscommittee.org/the-standard/

[3] https://adblockplus.org/acceptable-ads