Yup. Falcon 9 first succeeded at landing over ten years ago. What on earth have the (presumably) smart people at Arianespace been doing over that time?

Collecting their paychecks, occasionally launching a really nice rocket, and never rocking any boats.

Compared to Blue Origin, they're world-class overachievers.

Saying reuse is silly

https://europeanspaceflight.com/arianegroup-ceo-reusable-ari...