effectiveness does not equate moral or ethical goodness

Moral posturing also doesn't equate to moral or ethical goodness.

That said, effectiveness actually is a frequent shortcut to goodness, in that effectiveness often leads to efficiency and efficiency is one of the best methods of indiscriminate uplifting of people in an otherwise unfair and imbalanced world.

Organizational effectiveness and efficiency is a moral virtue. It's a force multiplier that you can apply to whatever end you think is moral or ethical.