Again, the coverage was to prevent Farage from controlling the narrative, not to win. And because there was only 1 "serious" candidate running, what else are they going to air about the election? What other election has binface been involved in where there was only one "serious" candidate in to put coverage toward? Literally nobody seriously involved before or after actually believed binface would win outside of some technical possibility. Seriously, find even a single forecast that he could realistically win the election.

Politics is bigger than a single election. The goal wasn't to win here, it would have just been a really funny outcome if it happened.