Are you talking about selling source code? Some people like that and some people could buy it on physical media.

A year ago I bought a 14 dot something FreeBSD installation DVD for i386 and x86_64 that also came with a source code DVD for many packages (which I lost unfortunately) from the FreeBSDMall website which has been down for a while so I couldn't order a replacement.

There are two modes - One of payment for the licence which is usually 10x the multi-licence deal, or its paid once and than every time another company licences it.

I think the competition is now for the dev insights, way of work, human touch and trying to teach the agents how to replicate it, and they pay 100 USD per 1m token of code