He is simply incorrect.

A non-profit teamed up with a heat-pump installation marketplace (VoltHub) and a heat-pump contractor to put together a group buy. No money comes from the government. It's just some folks teaming up to help buyers get leverage on manufacturers, and save 10-20%.

The beneficiaries are installers, technicians, homeowners, and anybody who likes more efficient hvac.

It's actually a pretty solid example of what people who don't want the government involved _should_ support.

The "About" and "Leadership" sections of the website show that there is government involvement, and the "Funding Partners" section shows that the CEC (a state government entity) is providing funding.