A few years ago I would have laughed at anyone telling me that there is a serious market for ten-dollar drills, two-dollar dresses, and one-dollar pairs of shoes shipped from a warehouse on the other side of the planet.

TEMU doesn't sell those things. They're more expensive than that, but subsidised by VC capital from PDD Holdings, Blackrock, Vanguard, etc. It's a very boring 'spend the VC bucks to get the customers' play, and when they've got the customers they'll jack up the prices and lose the customers again. It's Uber-for-cheap-stuff basically.

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andai 22 minutes ago | parent | next [-]

I'm not 100% sure but I also heard China subsidizes shipping of packages, to boost their economy.

I worked as a mailman a while back, most days there would be more packages in grey plastic wrap (from China) than actual mail. And you could tell that the stuff that was inside usually cost less than the shipping would have cost if you paid full price.

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CharlesW 16 minutes ago | parent | prev [-]

> TEMU doesn't sell those things.

Oh? https://imgur.com/a/tjAdSQL

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onion2k 6 minutes ago | parent [-]

If someone says to you "You can buy this widget that costs $10 to make for $5" that doesn't mean they they're selling it for $5. It means there's more going on and that the $5 price take is not the full story.

You may choose to ignore that and believe someone is selling you something for $5 but that doesn't make it true.

In the case of Temu, they're selling it for $5 of your money, and $5 of someone else's money, in order to capture you as a customer in the hope that you continue to buy things when they increase the price to $6, then $8, then $10, $15, $30 and so on in the future.

This is the Uber playbook, and if you have a solid product that people want and you can spend VC money long enough to build a trusted brand (or ideally keep prices artificially low until the competition gives up and you have a monopoly) it's very lucrative. I don't see it working for Temu myself. They sell things people don't need so as soon as the prices go up they'll probably fail. That said, Amazon see them as enough of a threat to launch Haul, so what do I know?

	▲	stronglikedan a few seconds ago \| parent [-]
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