> But there's also so much you can do for this target audience.

The point is not asking one to do something for the target audience beyond showing a bit of compassion. If the passenger is lost/confused and is being yelled at it would do nothing to either diffuse the situation or help the passenger. Hand-holding one or two passengers would only make the experience pleasant enough for them. It has the effect of them learning something they did not know and also wanting to come back again.