I've always been curious about who works on software pricing. Do you guys hire actuaries for this type of work?

For software that doesn’t make sense.

Pricing software is a game of estimating both software value and the purchasing power for customers. Only the latter might have any available data and even then it won’t be sliced the right way for any in depth statistical analysis that an actuary would perform to underwrite risk.

It’s much more traditionally a more salesperson like background where being in the target market or having strong connections to it dominates efficacy.