If you're using it to serve the marketing team, then yeah. We use it more for server performance and metrics that cookie-cutter JS analytics tools can't really provide.

btw, JS-based analytics are no longer as accurate for identifying "real humans" as they used to be. bots have gotten much better at behaving like a person behind a keyboard, so it's increasingly easy for them to make your analytics tool think they're a real user

This is not untrue, but I suppose that if you don't prevent bots from accessing your website, they won't try to use the more advanced scrapers running JS and won't trigger your analytics.