Purely anecdotally, over the last few weeks I've noticed a significant uptick in articles trying to convince me how awesome AI is doing. And that's from a pretty high baseline of articles that were already telling me how I should really appreciate how awesome AI is.

It's almost as though there's some worry that the wheels are going to come off before the right people are able to cash out.

isnt it how marketing is done these days? people/companies buy views, clicks, articles, posts on social media saying how great something/someone is or how its changed their life etc etc.

it really becomes hard to separate the wheat/chaff for alot of these things...