> they're tracking us to increase their profits

That's not really all that nefarious is it?

From what was listed in the article it seemed like it was all data generated by the chain. If it included a lot of stuff from outside sources I would probably be put off, but this seems fairly benign.

I suppose they could be sharing that information with third parties and that could be bad.

Yeah I agree, from what was in the article it looked like stuff anyone would want to know about their customers. How often they visit, top items ordered, and average spending per order.

It could even be helpful, if they know what you usually order they could present that as a "one-click" option rather than you having to navigate their incredibly tedious standard kiosk UI to order what you want.

it'll become nefarious when they start selling it to health insurance companies.

It's creepy