It makes you wonder to what degree they are making more money by raising the prices and restricting supply absent meaningful competition, or, alternatively, by making them in volume until they can supply the total demand. The lack of competition is probably a big part of the problem, but then again, that competition might just increase the price as well if it existed. AMD really could make a killing if they got off their assess and properly supported their cards (and made them competitive performance wise, which is probably a really hard thing for them to do).