This now places deepseek flash v4 from DeepSeek themselves at higher prices than openrouter (depending on caching). Will be interesting to see if third party prices remain the same.

It does seem to me that DeepSeek themselves aren't so much interested in being a service provider. They do it, and offer the service, but their pronouncements seem to be that they're more interested in being for now closer to a research lab with a longer term play for something more dramatic later.