> I love my Apple Watch. Alerts mean I don’t look at my phone which means I don’t unlock it and get sidetracked.

I've noticed and interesting social shift in recent years: friends who get distracted mid-sentence by an Apple Watch notification, pause the conversation to check the alert, and then continue the conversation afterwards without realizing they had paused/were momentarily not present. It's fascinating because these people will not realize they were momentarily sidetracked, and remain convinced a watch keeps them more present than their hone.

There's a term waiting to be coined for this concept, but I'm not clever enough to come up with one...

I started noticing this with smartwatches in 2019-2020, with my coworkers. They would just stop mid convo, check watch, and resume talking.

It's only about 5 seconds but it feels so weird on the other side. Like, sure, I'll wait for you. But it feels really rude when you do it 3 times in 5 minutes.

Horolophasia?