Title implies people will flock to a pill that makes them shed gray matter

Yeah, I really dislike this “Thing is has its Other Thing Moment.”

For starters, I what the hell does this mean?

But it’s also a style of reporting that treats the attention cycle as the thing that must be covered rather than the thing itself.

https://old.reddit.com/r/ExtraFabulousComics/comments/1iqsqd...

It's probably the default clickbait title for any article about a new drug.

I like my brain fatty /s

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