Drug names are frequently BS loaded with strange consonants without singular pronunciation guidelines (sadly English isn't German) so humans already have a lot of variation in how things are pronounced - models then need to comprehend those variations, regional dialects (like those fuggin' ahs from Boston).

It ends up being quite a lot of variation.

As some examples: Wegovy, Ixempra, Qvar, Keflex

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recursive 2 days ago | parent [-]

Wow, those names are actually real. They sound like fly-by-night compliance "brand" names on amazon sellers. How did those get approved by a multi-billion dollar marketing team?

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SoftTalker 2 days ago | parent [-]

They need a name they can trademark, and common words can't be trademarked. It's sort of a .com domain name problem, all the good names are already taken so you just go for something you hope is pronouncable.

	▲	Scoundreller a day ago \| parent [-]
		> They need a name they can trademark, and common words can't be trademarked Iunno, pretty sure a car manufacturer will sue me for trademark infringement if I try to manufacture a Beetle under my brand name. The bigger answer is regulations in some places against the drug name inferring what it treats. If you want to do global marketing; you gotta go for lowest common denominator: something meaningless in every language/slang.