You can just eat two.

And that's your choice. Mars decided that they were going to limit serving sizes to 250 calories or less, and products shrank or were dropped in line with that.

This was a better idea than simply saying a single use package really contains more than one serving in it to look like the company was being responsible.

You choosing to eat more is just that, your choice. It has nothing to do with any company.

	▲	Balooga 4 hours ago \| parent [-]
		If the original larger bar contained more calories as well as higher quality ingredients requiring more time to digest, then the older bar may actually have been the healthier option.

▲

zamadatix 5 hours ago | parent | prev | next [-]

Why stop there or wait for the shrink to come to the conclusion? At least it's easier to eat 1 than 0.5 and store it though, and more work to open 2 than 1.

I'm not sold the magnitude of the effect is really worth much though.

▲

mankyd 4 hours ago | parent | prev | next [-]

You could always eat two. But most people are inclined to use one as a "serving".

The same thing has been said about pints of ice cream. They are (or were?) labeled as being 2.5 servings - reasonable - but lots of people just ate them whole and then complained that they had too many calories.

▲

AlfredBarnes 5 hours ago | parent | prev | next [-]

I like the way you think!

▲

secondcoming 5 hours ago | parent | prev | next [-]

And get them delivered to your door in 30 minutes!

▲

jimt1234 5 hours ago | parent | prev [-]

That's my hunch as to what's driving this. Some suit at Mars calculated that shrinking the size of a bar will compel enough consumers to purchase an additional bar, thus selling 2 bars instead of one, essentially doubling the revenue from many customers. The suit probably got a huge promotion/bonus for this incredible work, benefiting all of humanity. /s

	▲	bena 4 hours ago \| parent [-]
		It's probably more mundane than that. Let's say Mars sells the bars to distributors for 20 cents and it costs 10 cents a bar to make and package. A pound of milk chocolate costs $5 and you can get 250 bars out of it. Meaning, every bar has 2 cents of chocolate. Chocolate prices go up to $6/pound. Now, every bar has 2.4 cents of chocolate. You can maybe eat that cost. Depending on the price increase of other ingredients. Eventually, chocolate hits $10/lb and you are spending 4 cents per bar on chocolate. You can increase your price, OR you can use less chocolate per bar. You can slightly shrink the dimensions of every bar and use a thinner layer of chocolate to get your costs back in line with 2 cents per bar. Everyone is going to notice your prices increasing. Fewer people are going to notice your sizes decreasing.