Voting with your wallet only works when there is a enough meaningful alternatives and switching between them isn't prohibitively costly. You can vote with your wallet for which bottle of water you are going to drink, but you can't do that if the same company sells you the same bottle under different brand names. You can't vote with your wallet also when every other offering has significant downsides (which is less common that people think on software, but it's on other products).

What we need is to vote for standards. A floor that no product must fall below. Markets are useful when competition can actually discipline companies. When market forces aren't enough to make competitive products, other forces must pick up the slack.