There is a puzzle piece missing from this article and others like it, which I think is crucial but often overlooked.

It's not enough to "vote with your wallet", you also need to make it very public and very clear "why" you're casting that vote at all.

Otherwise execs are typically more than happy to infer a completely wrong "why", and are very happy to not understand the real reasons, because a) either the real reasons are not actually necessarily that obvious in the first place, and b) even when they are, unless they are made too obvious and public to ignore, then people will happily fail to understand the things that they stand to benefit from not understanding to begin with (Upton Sinclair's law). All while collecting fat paychecks and bonuses.

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