| ▲ | whstl 5 hours ago |
| > I am not buying it. Coincidentally: Just in the last few weeks, D'addario, one of largest guitar string manufacturers, posted on Instagram what is clearly an AI-song to advertise its new line of guitar strings. After being called out on it being AI, they posted a mobile-recording of the song recreated in a DAW, but it didn't even match the timing or the notes played. After being called on it AGAIN, they blamed it on LANDR and Apple Mastering "changing the notes", but those only do "AI knob tweaking", they're not generative-ai audio synthesis. LANDR itself replied. After being called on it AGAIN, they finally caved and said one of their workers used Suno without their knowledge. After someone contacted the worker, he said he was pretty clear in his communication with D'addario that he had used Suno. EDIT: The worker claimed it was "his first time using AI" and "he didn't know", but after someone did some digging in his Instagram profile, there's a few Suno songs and a lot of AI posters and avatars. This sort of ass-covering is getting crazy with AI... |
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| ▲ | tomashubelbauer 4 hours ago | parent | next [-] |
| Reminds me of politicians and public figures saying they got "hacked" after doing/posting something stupid and getting backlash for it. I guess "AI did it" is the new iteration on that. |
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| ▲ | imdsm 4 hours ago | parent | prev | next [-] |
| The solution is clear: yes we use AI, and we're okay with it. There's no way Claude/AI recreated another persons app exactly, with the same name and branding, without being told to do so in some way. I just don't believe it. And him not using it and calling out AI is just him covering his ass |
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| ▲ | kibwen 4 hours ago | parent | next [-] | | > The solution is clear: yes we use AI, and we're okay with it. Except that some portion of D'addario's customers--presumably those that actually buy their guitar strings to create music via real guitars--aren't okay with it. | | |
| ▲ | InsideOutSanta 4 hours ago | parent | next [-] | | Yeah, I think that case is absolutely wild, because ostensibly the point of the recorded music was to showcase the strings. | |
| ▲ | whstl 3 hours ago | parent | prev [-] | | I don't understand why you're getting downvoted, but you're correct. That's the reason for the complaints and the company has already taken an anti-AI stance precisely for this reason. | | |
| ▲ | Forgeties79 8 minutes ago | parent [-] | | It’s not worth getting upset at one or two people downvoting. This is a large forum. There will always be some of that. Plus we have no clue why they did it, it could be valid |
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| ▲ | 1attice 3 hours ago | parent | prev [-] | | > There's no way Claude/AI recreated another persons app exactly Entropy doesn't need to be set to zero for legally significant duplication |
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| ▲ | avaer 3 hours ago | parent | prev | next [-] |
| Think about all of the cases that don't come out. Everyone hates AI, yet everyone is using AI. I refuse to believe nearly 100% of game developers aren't using AI, but how many put the tag of shame on the Steam store page? It's a very strange situation. |
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| ▲ | WhrRTheBaboons an hour ago | parent | next [-] | | >I refuse to believe nearly 100% of game developers aren't using AI Do you refuse to believe nearly 100% of written content isn't made by AI? Was your comment? I struggle to imagine thinking that no one does things themselves, for fun. What a nihilistic view. | | |
| ▲ | dghlsakjg 31 minutes ago | parent [-] | | I don’t believe they are saying that 100% of the entire game or content is ai, they are saying that they believe that a huge percentage of titles have used AI for at least one part of the game, however small. I can absolutely believe it, and I think it’s fine. If you have AI code up the logic for something boring but necessary (the setting screen ui, for one example. Don’t argue against this one example, that isn’t the point) it will leave a developer to work on the parts of games that actually make a difference to the experience. Frankly, it would be silly not to use ai for some things. The trouble is that if it’s a binary “used ai” flag, there is no way to distinguish a one shot Claude slop game from someone who uses AI for internationalization |
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| ▲ | teamonkey 3 hours ago | parent | prev | next [-] | | Steam doesn’t need a AI disclosure label for things that are not player-facing IIRC. | |
| ▲ | alexashka 32 minutes ago | parent | prev [-] | | It's almost as if people with no power being told to use a thing that's supposed to eliminate their jobs are worried about their jobs. How strange and inexplicable. So unlike every other time people were forced to do things they didn't want to do by the powerful. If only we had access to thousands of freely available books to help us understand. |
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| ▲ | dofm 3 hours ago | parent | prev | next [-] |
| The already embattled Fender CEO said the other day that he plans for Fender to be at the "forefront" of AI, and that covering others' songs was "analogue AI". The simple truth of the matter is that contempt for your customers is now normal. I expect this from Fender, now; they are utterly without soul. But D'Addario are really one of the most analogue companies ever and they are still family-owned; they should have understood the magnitude of this problem right at the beginning and just apologised. At least one of my three guitars will likely continue to have their PB strings, probably, because they still sound the best on my cheap Weissenborn clone. But it is very disappointing and it leaves a bad taste. Perhaps I will revisit Rotosounds (wound in a factory very near where I grew up) for my PBs. The UK also has Newtone strings so I really have no reason to continue to support D'Addario (though the low-tension Aloha set I really like for the Weissenborn copy that lets me have a 15 on the high D is always backordered). |
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| ▲ | tpmoney 3 hours ago | parent [-] | | > The already embattled Fender CEO said the other day that he plans for Fender to be at the "forefront" of AI, and that covering others' songs was "analogue AI".
>The simple truth of the matter is that contempt for your customers is now normal. I expect this from Fender, now; they are utterly without soul. I think to some degree this is going to be inevitable for a while. No matter what people think about the ethics of AI or AI use, the fact of the matter is it exists, and it is shaking up and going to shake up a lot of the world. I personally think "AI" isn't really a product anymore than "The Internet" is a product. It's infrastructure in the same way the internet is, or to quote "Halt and Catch Fire", it's "the thing that gets us to The Thing". The problem is no one really knows what The Thing looks like, so everyone is throwing anything they can think of at the wall and hoping to see what sticks. And they're dong this because they remember Sears and they remember Blockbuster. No one wants to be the next company that was positioned perfectly to integrate the new technology into their business model and missed the boat completely for short sightedness or lack of speed. "$foo but with AI" is the current generation's "$foo but on the internet", and everyone is scrambling hard to not be the next company that someone writes a "whatever happened to them" youtube video about. Incidentally, this "AI as infrastructure" view I have is also why I really think governments should be getting into the space of building and distributing training data sets and models. Not only because it could reduce the overall amount of bot scraping and traffic if everyone who wants to build could go to a known good and clean source of training data, but also because nominal usage fees could help manage the copyright concerns. I've pitched it before in more detail, but I imagine something akin to radio broadcast royalty licenses, where people whose copyrighted works are part of the government training sets are paid out "royalties" from the pool of money brought in from licensing the training sets. | | |
| ▲ | ethin 5 minutes ago | parent | next [-] | | > it is shaking up and going to shake up a lot of the world. The problem is that this is only happening because the powerful are forcing it on us. This is exactly why the backlash against it has gotten so big. Had companies not jumped on the AI bandwagon and forced it down veryone's throats (sometimes putting your job on the line if you refused) the backlash probably would be non-existent. The AI boosters/pro-AI people will of course continue to claim that nobody is forcing you to use AI (I literally had this told to me on a different forum like 4 days ago, it was honestly ridiculous how delusional this particular booster was...) | |
| ▲ | dofm 3 hours ago | parent | prev | next [-] | | > I think to some degree this is going to be inevitable for a while. No matter what people think about the ethics of AI or AI use, the fact of the matter is it exists, and it is shaking up and going to shake up a lot of the world. I personally think "AI" isn't really a product anymore than "The Internet" is a product. It's infrastructure in the same way the internet is, or to quote "Halt and Catch Fire", it's "the thing that gets us to The Thing". True. But the way it is approached is an exceptionally valuable yardstick for judging people's intent. There is no way that "being at the forefront of AI" is a strategy that gets Fender anywhere except towards unthinking inward investment. Even in the narrow context of NAM captures and the like, it is clumsily antithetical to their audience to say this. But writing off the one thing that actually sells guitars in the 21st century (covers bands!) as "analogue AI" is the most extraordinarily tone-deaf, rude, dismissive thing that someone who runs a musical instrument company could ever say. | | |
| ▲ | SyneRyder an hour ago | parent [-] | | > writing off the one thing that actually sells guitars in the 21st century (covers bands!) ... I'm not so sure about that. Guitar bands playing original music is huge where I am right now, shoegaze / nugaze / grunge / dreampop is where the zeitgeist is here. As a middle-aged guy who was a teen during grunge, it's heartening to see the 20 year olds now buying Jaguar guitars (and a bunch of pedals) and new bands emerging each week. Everyone is nerding out over their obscure Bandcamp purchases, and it's definitely a thing that you need to write your own original material. The occasional cover is okay, but there's a definite "ick" to being a cover band. "Analogue AI" as a description of playing a cover is harsh, but I can also see some of that label sticking. You didn't write the music or the lyrics, you're taking the credit and money for someone else's work. That seems to be some of the anti-AI attitude around here. But you're right that "the forefront of AI" is not going to appeal to that audience, at all. (Personally I'm pro-AI - not Suno stuff, but I think it will eventually find a place in the same way that synthesizers & sampling & DAWs did, all of which were regarded as cheating at the time they came out. I remember the grunge albums with "AAD" Analog / Analog / Digital printed on the CD sleeve just as Pro Tools was emerging.) | | |
| ▲ | whstl an hour ago | parent [-] | | I dunno. Fender USA and Squier Jaguars and lots of pedals are for ppl in original bands. But the money is in Custom Shop Gibson, Fender and PRS, which are for ppl in the older generations playing mostly in 70s cover bands, or just hanging it in the wall to occasionally play Smoke on the Water. TheGearPage has become a very influential force in the industry almost like HN has. | | |
| ▲ | SyneRyder 16 minutes ago | parent [-] | | Okay, that's a point - there's less money in the Squier Jaguars even if they sell more of them. I know I personally can't decide on a Squier Jaguar or Vintera, when I know what I really wanted is a Fender Cobain Jaguar. There's more money in the doctors & lawyers accumulating expensive gear that they rarely ever get to play. That said - the few people I know in the "rich kid buying gear" segment are deep into AI, and wouldn't blink twice at using it to generate music for their events. Much of their audience wouldn't necessarily care. The equipment they have is more to show off "here is this expensive thing you can't afford, I have it, I don't even use it". So maybe there's lots of diverse markets and I really don't know how it will play out :) |
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| ▲ | whstl 3 hours ago | parent | prev [-] | | In the late 2010s, the order (literally) from investors was to "hire as many devs as you can". The order now is to position the company somehow as being AI-centric or AI-powered. |
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| ▲ | rdiddly 3 hours ago | parent | prev | next [-] |
| Jeeeeezus. It's lies all the way down. Did we ever arrive at a true statement from them or is that where they left it? The irony is how unnecessary it was. They could've just said, yeah you're right, we used AI. This is a level of lying you reserve for covering up a murder or something. Maybe they're just worried (and they're right to be worried) that it's easier to make music with AI than with their strings. |
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| ▲ | whstl 3 hours ago | parent [-] | | Lie and doubling down. And a lot of employees and endorsers fighting people in the comments, and calling people names. Not a good look. |
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| ▲ | 27183 4 hours ago | parent | prev | next [-] |
| > The worker claimed it was "his first time using AI" and "he didn't know" This is not the defense they think it is.. If your mechanic rotates your tires and improperly torques the lug bolts "it was my first time using a torque wrench" isn't excusable. It's good to experiment and learn new things. It's not good to throw your little self-study project out into the world with your employer's name behind it and present it as production worthy material. |
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| ▲ | inigyou 4 hours ago | parent | next [-] | | Before last year, I might've thought it was okay to throw out silly things as advertisements. | |
| ▲ | voxic11 4 hours ago | parent | prev | next [-] | | Do we know if it was the worker who presented it as such? Everyone has to learn and if they are learning on the job its up to their employer to ensure that the work product is reviewed or overseen by someone with adequate experience. | | |
| ▲ | whstl 4 hours ago | parent [-] | | In this case, the author exchanged messages with someone, and he indeed claimed as such, according to the screenshots. |
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| ▲ | axus 3 hours ago | parent | prev [-] | | Oh... |
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| ▲ | spacedcowboy 2 hours ago | parent | prev | next [-] |
| It's an easy "out" for those without the self-respect to admit when they do wrong. It's like "The computer did it" from the 80's and 90's. Blame the tool for the operator usage. It's pathetic. |
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| ▲ | scotty79 5 hours ago | parent | prev | next [-] |
| People online post timelapses for their AI generated artwork, that are also AI generated. |
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| ▲ | the_af 3 hours ago | parent | next [-] | | I've been thinking about this. Almost every way we have to tell human from AI apart can be adopted and automated by AI. It's sort of a corollary of "every metric can be gamed". It's disheartening for those of us who intrinsically value human authorship. | |
| ▲ | 4 hours ago | parent | prev [-] | | [deleted] |
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| ▲ | duped 2 hours ago | parent | prev | next [-] |
| What bothers me about the D'Addario thing is that it never crossed the mind of that employee or the company what they're doing was wrong. Their customers are musicians. They want to hear what the strings sound like in a demo. What they did was not just dishonest, it's contrary to literally everything their customers do. Whoever did it has no sense and shouldn't be working in that business. Full stop. I say this as a D'Addario customer of 20+ years that will never buy their strings again. |
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| ▲ | whstl an hour ago | parent [-] | | Marketing has become so disconnected from reality that such things have been normalized and trivialized. For example: since a few years now, it became extremely common for apps and games to be advertised with fake screenshots, fake gameplay, and fake interactions. AI just put all that on turbo mode. A marketing manager coming from apps/games (or other industry where this is common) joining D'addario will just push for AI music to be used because "that's how things are done". |
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| ▲ | SadErn 3 hours ago | parent | prev [-] |
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