Talk to younger people (and not only) today about the way they use the internet. Many of them no longer visit third-party websites at all. They only use walled gardens through dedicated phone apps.

Sure, you can get a website and put whatever you want there. But it simply won't get any meaningful amount of visitors. (By contrast, early-millennium web content was popular enough that real-life subcultures could bond over following the same blogs and other sites.)