I think your comment is describing something slightly different from incentives: the criteria for granting power and control to some individuals rather than others. There may be incentives to do what's necessary to fulfill those criteria, but it's a different axis from the incentives themselves.

Responding to the actual article: it seems like the author simply has a different set of values than what is assumed by the conventional incentives that he sees around him. If you choose your values then you can also choose your incentives.