These waves where someone found a new way to focus on the valuable part and leave the grunt work to lowly others comes again and again. As always the truth remains that each step in the process is relatively trivial and is is the overall complexity e2e and scale and handling edge cases that are where value is created. But that won‘t stop groups trying to differentiate themselves by looking down on others even when it is clearly failing. As long as there is a benefit to the group driving it.