I use it to keep tabs on competitors, finding out what potential prospects are posting, mapping out relations between companies in our focused industries, etc. Basically for new business signals.

It’s a great additional channel to find recent info on companies and people. Sites are usually stale, people post a ton of stuff on LinkedIn. We don’t get our clients through linkedin, but it gives our salespeople better angles to attack.

We used it for recruiting but it’s not great for that, tons of low quality replies. We never reach out, i personally hate that.